Content That Converts: Keyword Research for Customer Journey Mapping 

Meaningful content is a key SEO ranking factor. Search engines want to show the right content at the right time. Use your keyword research to build a well-defined customer journey that aligns your content with what people are actually searching for (keywords).

Learn to find keywords people search for at specific stages in their customer journey so your content resonates with those visitors--making it more likely they'll engage longer and then convert.

Join our webinar to learn:

  • How search engines view the customer journey
  • How to conduct keyword research for key stages in the funnel
  • Track performance with key metrics 

Featured Speaker
Dan Sitner 
Digital Practice Director, Siteimprove 

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