Target prospects at every stage in the funnel with paid ads
Paid search is an important part of any successful customer acquisition strategy. But not all PPC campaigns should be run in the same way. Where your prospects are in the buying funnel should heavily influence which types of paid campaigns you target them with.
Learn from four real examples on how exactly to use this data to boost ads performance.
- How to approach the buyer funnel with Google Ads to achieve the best results
- How to effectively remarked your audience by capitalizing on higher intent users
- How to use Content Magnets to generate qualified leads for your business
- Why using a scoring system to qualify audiences based on the interactions with the content will boost your conversion rate
About the webinar presenters
Gianluca Binelli - Managing Director of Booster Box
Gianluca spent over six years working for Google across their Dublin, New York, and London offices, where he managed online marketing for Google’s products in EMEA and was an advisor for Google’s equity fund. In 2016, Gianluca founded Booster Box, a scientific online marketing and technology company. Booster Box has won the European Search Awards as Best Small PPC Agency.
Andrei Popa - Ads Product Expert at Siteimprove
Andrei Popa is the Google Ads Product Expert at Siteimprove. The combination of his engineering and business background has given him a technical and strategic approach to Digital Marketing and PPC. For the last 5 years, Andrei has been helping international companies generate brand awareness and actionable leads through PPC marketing campaigns.