How does a well defined CRO strategy impact your Digital Marketing performance

Your landing pages are your one of your best opportunities to make a positive impression of your business and convert traffic – and they require constant optimization to be successful. Learn how your paid users think and behave, and how to fine-tune the path to conversion by watching our webinar with Siteimprove special guest Marianne Stjernvall, Lead Conversion Specialist at TUI Nordic.   

What’s covered in this webinar:

  • An in-depth CRO case study from TUI Nordic
  • Where CRO should sit within an organization
  • A deep dive into paid search user behavior 
  • Whether you should segment test or split data
  • How to best approach paid users

For more information about the webinar or Siteimprove, please contact Andrei Popa:

About the webinar presenters

Marianne Stjernvall - Lead Conversion Specialist at TUI Nordic

Marianne is the Conversion Rate Optimization (CRO) Lead for CRO & UX at TUI Nordic, and the CRO Manager for TUI Group. Marianne has spent more than six years driving forward an experimental and data-driven approach to developing for web and has completed 500+ A/B tests across more than 30 organizations.  

Andrei Popa - Ads Product Expert at Siteimprove

Andrei Popa is the Google Ads Product Expert at Siteimprove. The combination of his engineering and business background has given him a technical and strategic approach to Digital Marketing and PPC. For the last 5 years, Andrei has been helping international companies generate brand awareness and actionable leads through PPC marketing campaigns.

Watch the Webinar