How does a well defined CRO strategy impact your Digital Marketing performance
Your landing pages are your one of your best opportunities to make a positive impression of your business and convert traffic – and they require constant optimization to be successful. Learn how your paid users think and behave, and how to fine-tune the path to conversion by watching our webinar with Siteimprove special guest Marianne Stjernvall, Lead Conversion Specialist at TUI Nordic.
What’s covered in this webinar:
- An in-depth CRO case study from TUI Nordic
- Where CRO should sit within an organization
- A deep dive into paid search user behavior
- Whether you should segment test or split data
- How to best approach paid users
For more information about the webinar or Siteimprove, please contact Andrei Popa: apo@siteimprove.com
About the webinar presenters
Marianne Stjernvall - Lead Conversion Specialist at TUI Nordic
Marianne is the Conversion Rate Optimization (CRO) Lead for CRO & UX at TUI Nordic, and the CRO Manager for TUI Group. Marianne has spent more than six years driving forward an experimental and data-driven approach to developing for web and has completed 500+ A/B tests across more than 30 organizations.
Andrei Popa - Ads Product Expert at Siteimprove
Andrei Popa is the Google Ads Product Expert at Siteimprove. The combination of his engineering and business background has given him a technical and strategic approach to Digital Marketing and PPC. For the last 5 years, Andrei has been helping international companies generate brand awareness and actionable leads through PPC marketing campaigns.