A recent report by Siteimprove and IDG found that 64% of businesses say creating well targeted, relevant content is their biggest optimization challenge.     

While businesses are struggling to create the right content and deliver it at the right time, consumers are calling for better personalization efforts: 71% of consumers express some level of frustration when their shopping experience is impersonal.  

There’s clearly a tense pain point here: customers are more engaged and purchase more from businesses that provide relevant, targeted content; however, marketers struggle to deliver exactly that.   

In this eBook, we’ll cover ways you can create personalized content for every stage in the customer journey, so you can deliver the right content at the right time:  

  1. Understand what relevant content actually looks like  
  2. Create your customer journey and map in content  
  3. Understand what your audience wants from each content piece  
  4. Build psychographic profiles 
  5. Bring together content, psychographics, and customer journey stages  


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