Implementing scalable frameworks for personalized content
Customer expectations for a fluid, seamless customer journey continue to increase. Users expect content, messaging, and experiences that are relevant to their interests and where they are in the buying process.
In short, users want personalized content when they interact with a brand. They want companies to understand their needs, frustrations, and desires.
But, according to a Stackla report, 30% of marketers said the biggest hurdle to effectively delivering personalized experiences was sourcing enough content.
Yes, creating content that perfectly fits all of your customer microsegments is a massive undertaking, which is why it’s crucial for companies to implement scalable frameworks for personalization.
Learn how you can create and implement these frameworks by downloading the ebook: How to Scale High-Quality, Personalized Content