Key Takeaways:

  • Why you need an effective SEO strategy and how to create one
  • How to effectively use localized keywords to beat the branch down the street
  • Why you need to measure your campaigns and show results (even if you already work with an agency)
  • Action Plan: Where do you start? Steps you can take for immediate impact
  • Your questions! What do you want to know more about? What do you struggle with? Let’s talk about it!

About the presenter:

Diane Kulseth - Sr. SEO Consultant

Diane Kulseth is an SEO Consultant at Siteimprove. She’s as passionate about educating teams on the value and necessity of Search Engine Optimization (SEO) as she is about making corny jokes and puns. Before heading over to Siteimprove, she worked at the University of St. Thomas (go Tommies!), and local nonprofit,

Building websites before obtaining her driver’s license, Diane prides herself on staying up to date with the latest web technologies. She loves sharing that knowledge with those around her, including switching spots with a professor and teaching college classmates the basics of digital marketing.


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