In this webinar we share the tremendous upside of creating content that drives business results, processes that scale, tips to get started, and metrics to benchmark performance.
Here’s what you will learn:
• Understand what customers want from your business and industry peers
• Build content themes based on keyword research – the phrases people use to find your website online
• Create relevant content to get people to your website and keep them engaged once there
The webinar presenters
Dan Sitner - Digital Practice Director
Dan is a digital practice director with 10 years of digital marketing expertise across disciplines such as SEO, PPC, and Content Marketing.
Partnering with IT, Product, Marketing, and UX teams he has helped customers translate business opportunities into a tangible roadmap – identifying technical improvements, facilitating a content syndication strategy, and tracking performance to connect the dots with ROI.
Dan has worked in conjunction with client-side and agency environments, alongside iconic brands in industries spanning retail, travel/hospitality, and finance.
Laura Smale - Senior customer sucess manager
Laura has a background in project and customer management working with customers to enable their local and global digital content and marketing strategies.