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It’s important for an organisation to monitor their user journeys to ensure specific call-to-action on their website are being completed such as document downloads, application forms, newsletter sign-ups etc.

In this session, we focus on how you can build a workflow in Siteimprove Analytics that will help you understand how users navigate your website and interact with your content. This will give you a good indication of how you can better optimise key pages with the aim of increasing your overall traffic conversions.

- When and why should you be tracking your user journeys?
- The importance of setting up KPI’s and Key Metrics
- Identify and overcome problem areas in your user journey
- Questions

About the webinar presenter

Limor Avichezer - Customer Success Manager

Limor has a background in customer management working with customers to enable their digital and marketing strategies.

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