If you’re amongst the 575+ local councils in Australia and New Zealand, your website is likely a key communication channel. You’ll use it to provide timely updates about local events, share details on ongoing government projects, and list important COVID-19 updates.
But your council website is only as effective as people’s ability to discover it. That’s where SEO comes in.
In this webinar, you’ll learn about the importance of SEO for councils like yours. We will cover:
- Why should a Council do SEO?
- How SEO can help with getting the right message to your target audience?
- How to find out what your target audience is looking for?
- How can you improve your SEO?
- Quick wins to start with SEO tomorrow
About the Presenter
Rick Elenbaas - Digital Marketing Consultant
Rick Elenbaas is Digital Marketing Consultant at Siteimprove.
Originating from the Netherlands, Rick has worked in Sydney’s digital landscape for the past 10 years and built a wealth of knowledge within the fields of SEO and Analytics. He has worked with clients like Toyota Australia, Woolmark, Pizza Hut, Richardson & Wrench and Real Insurance. Outside of work, Rick has a family of three together with his wife but also finds time to raise money for cancer research.