As the pace of change within higher education continues to accelerate, institutions face increased pressure to drive enrolment and retention. The coronavirus pandemic is compounding this pressure as both current and prospective students rethink whether, when, and where they should attend. And with the student and campus experience increasingly taking place online, higher ed institutions have to place higher importanc
Whether you’re looking to boost enrolment, improve student retention, inspire, educate, or engage learners, your website plays a critical role. Prepare for the challenge with an inside look at how Curtin University and Australian Catholic University are adapting their digital strategy.
Presentation
- Recent changes that have impacted higher education
- Achieve a single, un-interrupted digital student journey
- Make your digital student journey accessible
- Become digital resilient and future-proof
Deliverd by Rick Elenbaas, Digital Marketing Consultant at Siteimprove.
Originating from the Netherlands, Rick has worked in Sydney’s digital landscape for the past 10 years and built a wealth of knowledge within the fields of SEO and Analytics. Outside of work, Rick has a family of three together with his wife but also finds time to raise money for cancer research.
Panel discussion
- How colleges and universities are adapting and evolving their website and digital experience
- Recruiting and retaining international students during Covid and beyond
Panellists
Monica Hong - Digital Marketing National Manager | Australian Catholic University
Monica is the National Manager, Digital Marketing within the Australian Catholic University with over 12 years’ experience. Monica leads a team of cross-functional marketers and overseeing the advertising and marketing portfolio.
Paul Gower - Deputy Director – Marketing & User Experience | Curtin University
Paul has over 15 years of experience in a range of digital, marketing, and UX/CX-based roles in Australia, the UK, and the US/Caribbean. As Deputy Director of Marketing & User Experience at Curtin University, one of Australia’s top 10 universities, Paul is responsible for digital/website strategy and operations and manages a diverse team of digital marketers, UX designers, analytics consultants, and web developers.
Gabriel Ponzanelli - Vice President, Asia Pacific and Japan at Siteimprove
With over 20 years experience in traditional and digital marketing across agency and corporate sides, Gabriel leads the APJ sales and marketing teams.