If Covid-19 has taught us anything, it's that the future is digital. Which then raises a fundamental question: how financial institutions can create a digital branch experience which is as trusted as the physical world?
Join us to learn about key strategies to providing a trusted digital experience that responds to the changing customer expectations.
Here's what we'll cover:
- The current trends in the financial services industry
- Why being Customer-Centric matters more than being Transaction-Centric
- Why rules-based personalisation doesn’t work
- How AI helps you ideate on content
- Key strategies to providing a trusted digital experience
Presenters
Mark Cox - Head of Strategy & Growth at Fusion
There’s a sweet spot that provides mutual benefits for brands and their customers. This is where Mark wants your business to be. B2B, C and E, even D2C - over the years he’s led strategic engagements with organisations across the industry spectrum. One thing they all have in common is a need to humanise their digital experience to achieve results.
Deane Barker - Senior Director of Content Management Strategy at Episerver
Deane Barker is the Senior Director of Content Management Strategy at Episerver. He plans and manages the strategic direction of Episerver's CMS product.
Gabriel Ponzanelli - Vice President, Asia Pacific and Japan at Siteimprove
With over 20 years experience in traditional and digital marketing across agency and corporate sides, Gabriel leads the APJ sales and marketing teams.