With overseas students unlikely to be able to travel to Australia in 2021, higher education is facing an unprecedented challenge.
With a much smaller pool of domestic students to target and switching to online course offering, competition will not only be stiffer but also much broader than ever before. So how do you build a search strategy that will boost your student enrolment in 2021?
Andrew Storrier, Global Content Strategist, will interview experts at Noble Five, Siteimprove and University of South Australia and discuss:
- Challenges and opportunities for higher education
- SEO trends
- How to attract domestic students and tap into new markets
- How to enhance the digital student experience during the enrolment process
Panelists
Chris Dutton - SEO Consultant & Co-Founder at Noble Five
I'm passionate about connecting right brands with the right consumers, and helping those brands to better serve their customers. I established a consultancy (Noble Five) to deliver brands the digital marketing expertise they need to improve their bottom line. I also have delivered classes at General Assembly. As well as delivering presentation and hosting panels at industry events, such Ad:tech.
Rick Elenbass - Technical and Strategic Consultant - SEO | Performance | Ads Analytics at Siteimprove
Specialising in technical SEO, I have a holistic approach to website optimisation, combining web accessibility, UX, user behaviour & conversion optimisation.
University of South Australia - customer case study
Steph Overton-Frith, Digital Lead: Content and Performance
Ashleigh McManus, Digital Marketing Coordinator: Analytics and Performance