Did you know that 91% of consumers are “concerned” or “very concerned” about the privacy of their data online? In order to win the trust of those customers (and their business), companies will have to redefine how they approach not only their data privacy and security, but their company culture, ethics, products, and more.
Earning and keeping customer trust isn’t simply ensuring your business has secure data storage—it’s a shift in strategy. In this eBook, we’ll cover the cost of losing customer trust and what businesses can do to ensure trust and security are at the heart of their strategy and competitive edge:
- Establish a reputation for protecting customer privacy
- Ensure you handle privacy by design
- Be proactively transparent
- Create a culture of privacy ethics